Jewish Museums Today 2018

Warsaw // Poland
January 22-23

In January 2018 the AEJM will organize the 2nd edition of Jewish Museums Today: a 2-day study visit to Warsaw that will focus on communication and marketing of exhibitions with sensitive content, using the exhibition Blood: Uniting & Dividing at POLIN Museum of the History of Polish Jews as a case study. 

Blood: Uniting & Dividing has been inspired by the exhibition at the Jewish Museum London (2015) dedicated to the meaning of blood in Jewish culture. The Polish edition developed the threads that emerged in London, enriching them with new ideas and objects. It explores the question of blood in its religious, historical and social context. Referring to both tradition and modernity, the exhibition aims at presenting facts and challenging stereotypes, especially those related to Christian-Jewish relations. The exhibition narrative is interspersed with contemporary art works, by Anish Kapoor, Moshe Gershuni and several Polish artists.


start: Monday 22 January, 13:00
end: Tuesday 23 January, 15:00


The programme will include:

– Curatorial visit of the exhibition Blood: Uniting & Dividing , with Joanna Fikus, Head of POLIN Exhibitions Dept.

– The Visitor’s and Expert’s Perspective, presentation of Blood’s visitors study results, by Katarzyna Krauze, Head of POLIN Marketing Dept.

– Building a Communication Strategy, by Małgosia Zając, Senior Specialist POLIN Marketing Dept.

– Communication Plan, Messages, Media & Results, by POLIN Communication Dept. 

– Insights on Events Programming for Blood, from POLIN Events Dept.

– Insights on Educational Programming for Blood, from POLIN Education Dept. 

– Insights from the Galicia Jewish Museum in Krakow, the next venue for Blood, by Tomasz Strug, Deputy Director GJM

– Research Results and Recommendations on Barriers to Attendance for Families, by Małgosia Zając, Senior Specialist POLIN Marketing Dept.

– Facilitated discussion on challenges and best practice in communication and marketing for sensitive exhibition content

– Visit to the new permanent exhibition What We Were Unable to Shout Out to the World on the Ringelblum Archives at the Jewish Historical Institute

– Optional guided tour of the core exhibition of POLIN Museum of the History of Polish Jews (Monday morning)

– Optional museum visit to Museum of Modern Art in Warsaw, with Marcel Andina Velez, Deputy Director MoMAiW

– Optional group dinner on Monday evening


The Warsaw study visit is open for staff members working with communication and/or marketing at Jewish museums. If you’re not working in this field, but still interested in joining us, please contact Participation for representatives of AEJM members is free of charge.
AEJM offers a limited number of places for staff members from non-Jewish museums in Europe (seminar fee: 125 EUR, reduced rate for NEMO-members: 100 EUR). The Warsaw programme will be kindly hosted by POLIN Museum of the History of Polish Jews.

Image:  Anish Kapoor, Blood Cinema (2000) © M. Starowieyska, POLIN Museum of the History of Polish Jews