Workshop: Stay visible or go into hiding? – Strategic communication in polarised public spheres

Cancelled exhibitions, reluctant partners, silent social media channels: since October 2023, many Jewish museums have scaled back their communications – due to security concerns, political pressure or a lack of a clear strategy. But retreating comes at a price. This workshop asks: When should the museum speak out, when should it remain silent – and how? Teams will develop their own communication framework for working under pressure: from press releases to exhibition announcements, from school talks to Instagram posts. Using real-life case studies from the European museum context, decision-making frameworks will be developed that enable effective action – even when the environment remains challenging.

For: Senior management, curators, communications officers.

Date: July 9, 2026. Start at 9:30 a.m.
Facilitator: Ralf Schlüter (Kulturbotschaft Berlin)
Format: Online (ZOOM)
Duration: Approximately 6 hours per workshop
Language: English

This program is exclusively intended for staff members of institutions that are members of the AEJM. Participation is free of charge.

Places are limited to 15 participants per workshop and will be allocated on a first-come, first-served basis. Registration opens on June 18, 2026.

To participate, please send an email to registration@aejm.org with the following information:
– Name
– Name of the museum
– Position
– Country
– Gender
– Age
– Name and date of the workshop

Registration is possible for two preferred workshops, with the option to indicate interest in a third workshop should places remain available. Waiting lists will be maintained for fully booked sessions, and all participants will be informed by email about their registration status.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them.